Monday, September 10, 2012

Sufficient Impacts on the History of Special Education

Special Education, over the years, has grown and improved substantially. The history of it contains many admirable historical figures and events that have defined and impacted Special Education. I, however, picked 4 people and one event that I thought had a great impact on Special education. Without these people, special education would not be where it is today. I believe Jean Itard, Edouard Seguin, Helen Keller, Samuel Howe and the Brown Vs. Board of Education, were all important highlights in the history of Special Ed. Although they are not the only ones that should be commended for doing an outstanding job in improving the status of Special Ed, education would not progress as much without them.

Jean Itard is perhaps best defined as "the Father of Special Education" Although he was not aware that his work would have been defined as Special education, his work had a profound effect on future generations. Itard was educated to be a tradesman. However, during the French Revolution, he joined the army to become an assistant surgeon. After the war, he took upon a new and challenging project called Victor. Victor was a wild, animal- like boy that was found running around in the forest. In 1800 he was bought to Paris for observation. When Itard saw the wild, uncivilized boy, he assumed that he had been recently abandoned by his parents. Like a wild animal that does not like to be caged, Victor escaped a couple of times from a widow's bedroom window. He was normally deficient, but Itard believed he could educate the boy through experience. During Itard's time, it was a common belief that mentally disabled people were uneducable. The remarkable guru spent five years trying to "cure" him. After 5 years, Victor could read and speak a few words, and could also show affection towards his caretakers. Unfortunately, he never reached normality. Itard thought he had failed as a teacher, but his experience with Victor taught others that in order to achieve the smallest success, he had to accept Victor as a person. His work implemented the most important truth of all, and that was that education had to be in harmony with the dynamic nature of life.

The next important historical figure was not a teacher, but a remarkable student. Helen Keller had an illness which left her blind and deaf. As a young child, she suffered through severe retardation. She made animal like sounds, ripped her clothes off, and was not toilet trained. It was apparent that she lacked civilized traits. Many years later, even she said "I was an animal." Poor Helen had become a very difficult child. She terrorized the house hold, and often endangered the people in it. The Kellers were advised to visit an expert on deaf children. This was the well known Alexander Graham Bell. Bell suggested that the family seek an instructor from Perkins University.

Tuesday, September 4, 2012

Online Stats Affect Higher Education Marketing

Almost everyone involved in promoting higher education is aware that the Internet has drastically changed marketing, advertising, and recruiting. Admissions offices are aware that they need to be more actively using social media, financial aid offices offer online applications, and many recruiters utilize online blogs to communicate useful information to prospective students. However, though education administrators have a general awareness of the pervasiveness of the Internet and social media, they are often surprised to hear the actual statistics.

Online statistics provide useful information when it comes to the marketing of higher education. It is one thing to say that you know that the college-age demographic is online a lot and another to know that 91% of all mobile Internet access is to social networking sites. If an administrator thinks of YouTube as a site where teens go to watch music videos, it will never be used as a marketing strategy. However, that same administrator might be compelled to finance a video about the school's acceptance rate into post-graduate programs upon learning that 200 million YouTube views occur on mobile devices every day. A director of an admissions office at a higher education institution may not know the difference between a tweet and a status update, but may still be willing to approve Twitter accounts for all admission counselors because there are more than 30 million tweets on Twitter per day.

Obviously, the statistics regarding online usage make a compelling argument for online marketing for education. However, even when an institution of higher education knows the statistics and has the desire to go online in a marketing effort, most lack the technological and marketing expertise to do so. Fortunately, there are companies that specialize in online marketing for higher education. These companies keep up with technology in higher education so that they can offer colleges and universities innovative online marketing campaigns. Such online marketing utilizes all aspects of the Internet to target marketing efforts to the precise demographic a college or university is trying to reach. Whether it is incorporating a Facebook page or utilizing SEO techniques, marketing campaigns can be specifically designed to increase a school's presence online and to attract students interested in pursuing higher education.