Monday, September 24, 2012

How to Write Articles

Article marketing is one of the fastest ways of marketing your product or service today. You simply would write a thought provoking article and have your articles published on various article directories on the internet. When writing your article, make sure it relates to your industry or business. For example, if you sell travel products, you might write about the Top 5 things to look for when planning a cruise.

When composing your article, remember that you want to provide useful information to your readers. How-to articles and articles providing tips and techniques will have the highest success rate. The key is to write about a topic in which you are passionate. Your passion and enthusiasm will be conveyed in your words and will stir up a high level of excitement and interest in your reader.

Another example is if you offer internet marketing education, your article could provide the reader with tips on selecting a home business or a list of must have tools for success in the internet marketing field. Make sure you provide things that work or have worked for you. Proven techniques and tips are better than guesses. If you guess, you could suffer from no referrals from other readers. Also, make sure you write as many articles as you can. This will really help to publicize yourself and you will not only look like but be viewed as an expert.

Friday, September 21, 2012

The Importance of Investing in Education

There are few things in this world that may be more important to a society than the importance of investing in education. It is unlikely that there is ever a point in anyone's life where learning and furthering yourself becomes unimportant or unnecessary. There are many advantages for a society, culture or country to encourage a person to keep learning and to invest their resources into making education available to anyone who desires it.

On a national level, it is important that a country puts as much as they can towards encouraging people to learn more. It is only through education that people are able to improve themselves. As a person begins to learn more and more, it can help them move ahead in the world.

One of the most important factors for helping to escape from poverty is education. When a person is willing to learn, it not only gives them more knowledge of the world around them, it also equips them with the tools necessary to get ahead. With the proper education, they will be able to secure a better job, thus putting them on the path to future success.

Nationally, it is important for a country to be willing to put in the necessary funds to provide for quality learning not only for its adults, but especially for the children. The children need to be encouraged to learn as much as possible if a country or society wants to keep growing. It is the children who are the future of the society, and the more they know and can assist in the growth of the civilization, the better off the culture will be as a whole.

Monday, September 10, 2012

Sufficient Impacts on the History of Special Education

Special Education, over the years, has grown and improved substantially. The history of it contains many admirable historical figures and events that have defined and impacted Special Education. I, however, picked 4 people and one event that I thought had a great impact on Special education. Without these people, special education would not be where it is today. I believe Jean Itard, Edouard Seguin, Helen Keller, Samuel Howe and the Brown Vs. Board of Education, were all important highlights in the history of Special Ed. Although they are not the only ones that should be commended for doing an outstanding job in improving the status of Special Ed, education would not progress as much without them.

Jean Itard is perhaps best defined as "the Father of Special Education" Although he was not aware that his work would have been defined as Special education, his work had a profound effect on future generations. Itard was educated to be a tradesman. However, during the French Revolution, he joined the army to become an assistant surgeon. After the war, he took upon a new and challenging project called Victor. Victor was a wild, animal- like boy that was found running around in the forest. In 1800 he was bought to Paris for observation. When Itard saw the wild, uncivilized boy, he assumed that he had been recently abandoned by his parents. Like a wild animal that does not like to be caged, Victor escaped a couple of times from a widow's bedroom window. He was normally deficient, but Itard believed he could educate the boy through experience. During Itard's time, it was a common belief that mentally disabled people were uneducable. The remarkable guru spent five years trying to "cure" him. After 5 years, Victor could read and speak a few words, and could also show affection towards his caretakers. Unfortunately, he never reached normality. Itard thought he had failed as a teacher, but his experience with Victor taught others that in order to achieve the smallest success, he had to accept Victor as a person. His work implemented the most important truth of all, and that was that education had to be in harmony with the dynamic nature of life.

The next important historical figure was not a teacher, but a remarkable student. Helen Keller had an illness which left her blind and deaf. As a young child, she suffered through severe retardation. She made animal like sounds, ripped her clothes off, and was not toilet trained. It was apparent that she lacked civilized traits. Many years later, even she said "I was an animal." Poor Helen had become a very difficult child. She terrorized the house hold, and often endangered the people in it. The Kellers were advised to visit an expert on deaf children. This was the well known Alexander Graham Bell. Bell suggested that the family seek an instructor from Perkins University.

Tuesday, September 4, 2012

Online Stats Affect Higher Education Marketing

Almost everyone involved in promoting higher education is aware that the Internet has drastically changed marketing, advertising, and recruiting. Admissions offices are aware that they need to be more actively using social media, financial aid offices offer online applications, and many recruiters utilize online blogs to communicate useful information to prospective students. However, though education administrators have a general awareness of the pervasiveness of the Internet and social media, they are often surprised to hear the actual statistics.

Online statistics provide useful information when it comes to the marketing of higher education. It is one thing to say that you know that the college-age demographic is online a lot and another to know that 91% of all mobile Internet access is to social networking sites. If an administrator thinks of YouTube as a site where teens go to watch music videos, it will never be used as a marketing strategy. However, that same administrator might be compelled to finance a video about the school's acceptance rate into post-graduate programs upon learning that 200 million YouTube views occur on mobile devices every day. A director of an admissions office at a higher education institution may not know the difference between a tweet and a status update, but may still be willing to approve Twitter accounts for all admission counselors because there are more than 30 million tweets on Twitter per day.

Obviously, the statistics regarding online usage make a compelling argument for online marketing for education. However, even when an institution of higher education knows the statistics and has the desire to go online in a marketing effort, most lack the technological and marketing expertise to do so. Fortunately, there are companies that specialize in online marketing for higher education. These companies keep up with technology in higher education so that they can offer colleges and universities innovative online marketing campaigns. Such online marketing utilizes all aspects of the Internet to target marketing efforts to the precise demographic a college or university is trying to reach. Whether it is incorporating a Facebook page or utilizing SEO techniques, marketing campaigns can be specifically designed to increase a school's presence online and to attract students interested in pursuing higher education.